We Do Not Xactly Care About The Government Essays - Demographics

We Do Not Xactly Care About the Government What is the point of the government? This is a question I often ask myself. I am a member of Generation X, or so I've been labeled since I was born in 1981. I have been labeled as lazy, irresponsible, and apathetic. One of those words applies to me right now, and that is my apathy toward the government. At this time in my life it does not matter what happens in the government, it will continue to run without my input. Perhaps our indifference toward the government is one of the many problems with my generation. There are many reasons why young people do not vote, or get involved in political actions. They range from apathy to just plain not having enough time. One of the larger reasons is that most candidates are much older then those 18-25. Generation X has lead a different life style since birth then those of older generations. We like different music, different movies, there is not much we have in common. Generation X has grown up in a world of money and quickly changing technology. In order to be the President of the United States of America, one must be thirty-five years old. Automatically that is at least a ten-year age difference between the two groups. There is an ever growing generation gap between candidates and youthful voters. In the case of the 1996 Presidential election, Bob Dole was in his seventies, my grandfather is not even seventy. Bob Dole and many other candidates in recent and past years have had trouble relating to Generation X and vice versa. Another reason why Xers are turning away from the government is lack of political education. The last of the Generation Xers will be entering college in the 2000-2001 school year, to most of us college is much more important then politics. I know if I had the option of watching a presidential debate or studying, I would opt for the studying. At this point in my life getting good grades is a lot more important then knowing what is going on in the political world. College students also feel isolated from the outside world. Sure one can watch the news, but it is not the same as at home. At home many parents watch the 5:30 news when they get home from work. However, if it was up to a Generation Xer to pick what to watch at 5:30, it would probably be MTV or VH1. Parents are also more likely then a college student to buy the newspaper every day. The lifestyles of Generation Xers do not allow for everyday exposure to politics. The few students who take the time to get involved in politics and educate themselves, are faced with yet another problem. Students find many major political candidates have paid little, if any, attention to the issues that affect young people the most. Maybe these older candidates do not think kids can make a difference in political elections, but they are wrong. Elections have been won or lost due to the support of younger voters. In 1992, 50% of registered voters under the age of 30 turned out to vote. In that election, Bill Clinton received fifty percent of the less than 30 votes (Bush received thirty percent, Perot twenty percent). Clinton's twenty percent margin of victory in the young persons vote was his largest in any age group and may have very well put him in the White House. The biggest issues which affect younger voters are those issues that deal directly with them such as money. Most college students are concerned with some sort of financial aid such as student loans, tax cuts, social security, minimum wage and Federal Pell Grants. Other issues which interest young people are birth control, AIDS, and helping out the environment. If a political candidate would show the littlest interest in young voters, they could very easily gain their support and perhaps their vote. For example, Bill Clinton stopped at many colleges and talked about issues concerning college students. He attacked Bob Doles lack of support for Federal Pell Grants. Therefore, Clinton easily gained the support of many college students. Generation X

Critical Analysis on Nuclear Energy Development The WritePass Journal

Critical Analysis on Nuclear Energy Development Introduction Critical Analysis on Nuclear Energy Development IntroductionReferencesRelated Introduction Radiation is a form of energy and different types of radiation have different amounts of energy. If radioactive waste gets out of its safe container and in to the environment it could contaminate the wildlife and people.     Ã‚  A type of radiation is nuclear energy.   Nuclear energy was discovered by lots of different people but it all started out in 1895, when Wilhelm Rontgen began passing an electric current through an evacuated glass tube and producing continuous X-rays. Nuclear energy is said to be safe compared to other energy sources.   The three safety issues with nuclear energy is controlling the rate of the reaction if the reactions is uncontrolled it could cause a meltdown and radiation could seep outside of the power plant.   The next safety issue is managing the radioactive materials used in the reactors.   The third and final safety issue is the security of the material, because if it gets in to the wrong hands it could cause a nuclear war. A nuclear reactor produces and controls the release of energy from splitting the atom.   The electricity released is used to create heat which is then used to create steam which in the very end you end up with electricity. Amounts of radiation released into the environment are measured in units called curies and the dose that a person receives is measured in units called rem. When it comes to nuclear energy there are a lot of regulations.   The first regulation is that the nuclear power plant must be licensed by the United States Nuclear Regulatory Commission and while the reactors are being built they will be supervised at all time and there has to be a final inspection as soon as the reactor is finished.   They do inspections quite often to check the condition of the plant and to make sure they are following the laws. The second regulation is storage containers.   After a while the uranium will not be able to be used anymore but it is still very radioactive so they have to put it in safe containers and store it either at the plant or shipped to a storage facility.   The third safety regulation is transportation.   Trains, trucks, airplanes, and boats all transport radioactive materials.   The United States Nuclear Regulatory Commission and the department of transportation have made rules about how much radioactive waste can be transported at one time.   They do this because if there was a spill they want to keep the amount spilled to a minimum.   The forth regulation is fire safety.   Fire detection is so important that they have adequate fire monitoring systems.   They also have a group of people that there only job is to watch for fires and if there is one to report it right away.   Nuclear power plants are required to have one control station protected against fire in which workers can safely shut down the reactor if necessary.   The fifth and final regulation is reports.   The plant must report if they are shut down for any reason, any event that can negatively affect the plant even if it is out of their control, and they must report any airborne or liquid release of radioactive materials must be reported to the   United States Nuclear Regulatory Commission if it exceeds the predetermined amount. The waste that comes from these plants if they choose to send it somewhere goes to a remote location in southeastern Washington State called Hanford.   In this desert about 2 million curies of radioactivity and thousands of tons of chemicals are stored there.   There are many weapons and medical needs.   The amount of nuclear energy out there right now poses the biggest threat to public health in human history.   Medical planning and defense preparations for nuclear war have increased.   There is little evidence that they will be of significant value in the aftermath of a nuclear conflict.   Security seems to be incompatible with basic principles of medical ethics and international law if there is any sign of weapons of mass destruction.   The primary medical responsibility under such circumstances is to participate and try to prevent the start of a nuclear war. In 2008 there were some big changes made to the final FY funding bill which was then submitted to the Department of Energy’s office of Nuclear energy.   Some of the programs received more than they had requested for while significant cuts were made to the budgets for other programs.   The administration had requested for $801.7 million for the Office of Nuclear Energys.   The Consolidated Appropriations Act provided $961.7 million which is $160 million over the requested amount. Preparing uranium for a reactor is a long drawn out process it goes through the steps.   The steps are mining, milling, conversion, enrichment and fuel fabrication. These steps make up the first part of the nuclear fuel cycle.   Uranium will spend about three years in the reactor before it goes through the second part of the nuclear cycle.   The second part of the cycle includes temporary storage, reprocessing, and recycling before eventually disposing as waste.   With a financial push from President Obama and even Bill Gates Nuclear energy is out in front of all the rest as an alternative to generating electricity with fossil fuels. Radioactive decay is the spontaneous breakdown of an atomic nucleus resulting in the release of energy and matter from the nucleus.   Fission is a nuclear reaction in which an atomic nucleus splits, or fissions, into fragments, usually two fragments of comparable mass, with the release of large amounts of energy in the form of heat and radiation.   Fusion energy can also be produced by combining light nuclei in a process is called nuclear fusion. The things that have gone on in Japan have been absolutely terrible.   On March 11th is when the earthquake and tsunami hit Japan.   The nuclear power plant had emergency procedures in place for an earthquake in Japan. The nuclear power plant has fuel in the reactors that gets very hot and continuous stream of water that runs by the heated fuel and carries the heat away. This fuel is designed to work in such a way that it will cool on its own if there are no continuing chain reactions. When the earthquake hit, the plant shut down as it was designed to do and emergency power went on. However, then the tsunami hit as well, and power was completely knocked out. Of the eight reactors, they were having problems with three. The combination of two natural disasters is what caused this issue. Every nuclear power plant has to prepare for emergencies just like the one in Japan.   Some of the rules you are supposed to follow when a power plant has an emergency are to listen to the specific warnings because you may be able to take care of the problem before it would get outside the power plant.   Review your emergency handbook and be sure to tune your radio to the emergency alert systems channel to keep updated on what’s going on. Finally, evacuate to a designated reception center.   Now there are different things you have to do when the emergency has already happened.   If you are told to evacuate do not return home until officials say its okay, if you are told to stay inside and not come out do it and seek medical treatment if you have any unusual symptoms such as nausea which could be related to the radiation exposure. My personal opinion on developing nuclear energy is that it is a good thing to have around because it produces energy and jobs.   The bad thing about it is that it is very dangerous to have around.   If there was ever an accident it could leak toxic radioactive waste everywhere.   I think that we should not produce nuclear energy in the United States because it is too dangerous.   I would be against it if the United States ever decided to put a nuclear power plant in Delaware Ohio.   If something were to go wrong all the people and businesses around there could be hurt and the people could die.   If we had a power plant in Delaware Ohio there would be no way they could store the radioactive waste here they would have to send it somewhere else which would cause more of a danger because then a spill could happen on their way to the new site.  Ã‚   That is to close for comfort.   If they decide to put more nuclear power plants in the United States they should put it out in the middle of nowhere.   I think that would be the safest place for them to be. References Black, R. (2011, March 15). Japan quake: Radiation rises at fukushima nuclear plant. Retrieved May 18, 2011, from bbc.co.uk// Hanes, A., Gleisner, J. (2009, October 24). Nuclear weapons and medicine: Some ethical dilemmas. Retrieved from National institutes of Health website: ncbi.nlm.nih.gov//â€Å' Nuclear fuel cycle. (2011, February). Retrieved May 18, 2011, from world-nuclear.org//.htm Nuclear power plants. (2011). Retrieved May 18, 2011, from mass.gov/â€Å'?pageID=eopsterminalL=4L0=HomeL1=Homeland+Security+%26+Emergency+ResponseL2=Planning+%26+PreparednessL3=Familysid=Eeopsb=terminalcontentf=mema_nuclear_power_plants_infocsid=Eeops Pros and cons of nuclear energy. (2011). Retrieved May 18, 2011, from http://timeforchange.org/and-cons-of-nuclear-power-and-sustainability Safety regulations of nuclear power plants. (2011, February). Retrieved May 16, 2011, from ehow.com/_5042817_safety-regulations-nuclear-power-plants.html Sloter, K. (2011, March 17). What really happened– japan nuclear power plant crisis. Retrieved May 18, 2011, from http://umichsph.wordpress.com/â€Å'/â€Å'/â€Å'/really-happened-japan-nuclear-power-plant-crisis/ Staedter, T. (2010, March 17). Is nuclear energy safe? Retrieved May 16, 2010, from http://news.discovery.com//nuclear-energy-safe.html

A Critical Comparison Between Clt English Language Essay

A Critical Comparison Between Clt English Language Essay In the case of communicative language teaching, students do not know how to communicate using appropriate social language they have studied, so teachers need to engage them in all sorts of activities like: role playing, problem-solving tasks, discourses and so on, in order to practice some real-life communication problems with one another. As for the direct method, teachers who use it think that a student has to learn how to think in the target language and then to be able to communicate successfully with others. They also think that students need first of all to associate the meaning with the target language. In order to do this, they use in class pictures, pantomime, sounds, gestures and so on, without translating a word into the student’s native language. In the direct method students learn how to speak when they are given some real situations like the following: they are in England and they have to go shopping. They have no food and only some clothes for the summer and th ey have to handle this particular situation where they have to speak to the cashier and to the shop assistants. The teacher and the learner’s roles in CLT and DM method : The direct method was established in Germany and France around 1900 and the communicative language teaching began in Britain in the 1960s as a replacement to the earlier structural method, called Situational Language Teaching. Both methods resemble in the fact that they refrain from using the learners’ native language and just use the target language. Their oral communication skills are built up in a carefully and progressive, they are both organized around question-and-answer exchanges between teachers and students in small but quite intensive classes. To the extent of learning a foreign language through the communicative language teaching, students need to have some knowledge about linguistic forms, meanings, structures and functions. The teacher is the developer or the promoter of student’s learning abilities. He manages all the activities in the classroom and he answers all the student’s questions, he is engaged in the conversations and he supports them all along. On the other hand, with the direct method, the teacher uses first some evidence, he shows his students pictures, he has the role to make them understand the meaning of things; he explains them facts with the use of pantomime and so on. One of the most conclusive characteristics of the CLT method is that all the activities are done communicatively and when they end, they also receive a feedback. Some other characteristics of this method are: the use of authentic materials, activities done in small groups of people, interaction between students is favored, etc. Same goes for the direct method too, the materials used (pictures, books, posters, bills, tickets and so on) should be authentic, to make students acquire new vocabulary words or phrases correctly in the target language. When a goal of these meth ods is to teach students grammar or the ability to produce sentences structurally correct in a language, the direct method comes with an inductive approach (i.e. having learners find out rules through the presentation of adequate linguistic forms in the target language) same goes for the communicative approach where students formulate the rules themselves (inductive learning) rather than teachers (deductive learning). Learners should not be overwhelmed with linguistic terminology (Brown, 2001), grammar rules will be clearer and be remembered better if they are taught in digestible segments bearing the cognitive process in mind.

Criminal Litigation. Case Management Essay Example | Topics and Well Written Essays - 4000 words

Criminal Litigation. Case Management - Essay Example The inclusion of expert evidence in civil and trial has increased remarkably to encompass, for example, modern and innovative scientific procedures and related assessment reports. This paper critically examines how courts have influenced expert evidence at trial. Common law traditions require that expert witnesses are only sought with the permission of the court and that the principal obligation of the experts is to remain impartial to the court during the course of their submissions. The obligations and conduct of expert witnesses are well stated in both the Practice Direction 35 and the Civil Procedure Rules (CPR) Part 35, with CPR Part 35.3 specifically indicating that: experts are duty-bound to assist the judicial process on the issues within the scope of their respective professions. The obligation surpasses any duty to the party from whom such a professional has received briefing or who is responsible for their earnings (Gans 353). In addition, Practice Direction 35.2 also indicates that expert evidence should be the impartial outcome of the expert who is free from the duress caused by the long-drawn and challenging litigation procedures. However, the fact that there are two different categories of experts raises the controversy of impartiality at trial. As Sonenshein and Fitzpatrick (14) noted, an expert with clear directions to provide evidence at trial and another expert whose evidence is basically advisory may have clearly delineated mandates. However, the provisions of CPR Part 35 and Practice Direction 35 normally apply in factual evidence provision rather than giving opinion evidence at trial. Expert evidence in court processes is regarded as having the potential to shade more light on issues which are beyond the understanding of conventional fact-finding process. However, members of the court are sometimes ill-equipped to tell whether expert

The Millennium Development Goals Essay Example | Topics and Well Written Essays - 3500 words

The Millennium Development Goals - Essay Example And so, the UN was quick to distinguish the Goals from its predecessors (Millennium Campaign). For one, says the UN, the MDGs are a "compact", with the distribution of responsibilities across the North-South divide made clear. Poor countries - the so-called "South" - must be more accountable, utilize its national resources more efficiently, and practice good governance all around. In return, the wealthier countries of "the North" will grant debt relief, pave the way for fair trade, and provide funding for national MDG campaigns, together with international finance institutions like the World Bank and the International Monetary Fund, as well as their regional counterparts, such as the Asian Development Bank (ADB) and the African Development Bank (AfDB). The UN also notes that the world enjoys an unparalleled level of prosperity - hundreds of billions are being spent on the campaign against terrorism and on agricultural subsidy. Meanwhile, it has been estimated that, every year, the MDGs will require an additional US$50 billion in aid. The UN believes that sufficient resources are available to put an end to poverty. The MDG signatories also designed the Goals to be time-bound. To monitor progress, each goal is broken down into 18 targets and 48 corresponding quantitative indicators. These serve as guideposts, especially at the national level, for preparation of country reports. Finally, the UN firmly believes that the MDGs are "achievable" and deems that "to set the bar any lower than this would be morally unacceptable". 2007 MDG Report Reveals "Uneven" Results In 2007, the UN released the much anticipated mid-point report. While it boasts of "visible and widespread gains", it also discloses that the overall results are "predictably, uneven" (UN, 2007, p.4). Progress for some of the goals is discussed below. One of the targets of Goal 1 is to "halve, between 1990 and 2015, the proportion of people whose income is less than US$1 a day". From 1.25 billion in 1990, the number of people living in "extreme poverty" dropped to 980 million in 2004, benefiting mostly the poor people in Asia (UN, 2007, p.6). At this rate, the UN is hopeful that this target will be achieved on the whole, despite a less rosy picture in Western Asia and in so-called "transition countries" in Eastern Europe and in the Commonwealth of Independent States (CIS). It also notes that any benefits from the improved economic situation are not shared equitably; in fact, the "share of national consumption" by the poorest 20 percent in developing countries even decreased. In other words, the poverty

Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices Essay Example for Free

Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices Essay A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic needs, beverages form part of the culture of human society. or any liquid suitable for drinking; may I take your beverage order? or A liquid to consume, usually excluding water; a drink. This may include tea, coffee, liquor, beer, milk, or soft drinks Types of beverage The various types of beverage are: †¢Alcoholic beverages †¢Non-Alcohol beverages †¢Soft drinks †¢Fruit juice †¢Hot beverages †¢Other 1. Alcoholic beverages. An alcoholic beverage is a drink containing ethanol, commonly known as alcohol, although in chemistry the definition of an alcohol includes many other compounds. Alcoholic beverages, such as wine, beer, and liquor have been part of human culture and development for 8,000 years. 2. Non-alcohol beverages Non-alcoholic beverages are drinks that would normally contain alcohol, such as beer and wine but are made with less than . 5 percent alcohol by volume. The category includes drinks that have undergone an alcohol removal process such as non-alcoholic beers and de-alcohol zed wines. Non-alcoholic variants: †¢Low alcohol beer †¢Non-alcoholic wine †¢Sparkling cider 3. Soft drinks The name soft drink specifies a lack of alcohol by way of contrast to the term hard drink and the term drink, the latter of which is nominally neutral but often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit are among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners. 4. Fruit juice Juice is a liquid naturally contained in fruit or vegetable tissue. Juice is prepared by mechanically squeezing or macerating fresh fruits or vegetables without the application of heat or solvents. For example,orange juice is the liquid extract of the fruit of the orange tree. Juice may be prepared in the home from fresh fruits and vegetables using variety of hand or electric juicers. Many commercial juices are filtered to remove fiber or pulp, but high pulp fresh orange juice is a popular beverage. Juice may be marketed inconcentrate form, sometimes frozen, requiring the user to add water to reconstitute the liquid back to its original state 5. Hot beverages Hot beverages, including infusions. Sometimes drunk chilled. ?Coffee-based beverages ?Cappuccino ?Coffee ?Espresso ?Cafe au lait ?Frappe ?Flavored coffees (mocha etc. ) ?Latte ?Hot chocolate ?Hot cider ?Mulled cider ?Tea-based beverages ?Flavored teas (chai etc. ) ?Green tea? Pearl milk tea ?Tea ?Herbal teas ?Yerba Mate ?Roasted grain beverages ?Sanka 6. Other Some substances may either be called food or drink, and accordingly be eaten with a spoon or drunk, depending on solid ingredients in it and on how thick it is, and on preference: †¢Soup †¢Yogurt OVERVIEW OF THE INDUSTRY The beverage market is worth $55 billion worldwide. The tides are turning for many beverage categories. While the carbonated soft drink and beer categories are merely treading water with flat sales, the energy drink category is surging ahead like never before. Bottled water, ready-to-drink coffee, ready-to-drink tea and sports drinks follow close behind with substantial sales increase- drinks without added sugar, no beer, along with developments in juice drinks and dairy-based drinks, are helping to turn around sales in these categories. What follows is a category-by-category look at the state of the beverage industry, including the top brands, new products, innovations and future trendsetters. In order to be successful in the marketplace, one has to think in terms of health innovation, flavor innovation, ingredient innovation and specific age groups. These are the factors that will shape the future of the beverage industry. â€Å"Today’s consumers are concerned with overall health and wellness. As a result, there is significant impact on food and beverage purchases. Many studies have shown that consumers are as concerned with good health as they are about maintaining a high quality of life. † Do you know what type of new beverage consumers are most likely to try? Do you know where they are most likely to pick those products up? Do you know why? Beverage Industry wanted to know the answers to these questions and to delve deeper into the ever-increasing number of new product launches in the beverage market. â€Å"The soft drink industry is training people to seek out new products, even the big guys are coming out with limited-edition flavors, and consumers are beginning to see that there is more flavor activity going on in the category. Whether that really nets anybody any sales gains is another thing, but it is teaching consumers to seek out and try new products. It’s also trying to create some excitement there. † In spite of several challenges and restrictions faced by this industry, it is a ‘roll’ like never before. Customer preferences may have shifted, but they are still always on the look out for a can of ‘coke’ or a new ‘flavored’ drink to quench their thirst. INDIAN BEVERAGE MARKET The size of the Indian food processing industry is around $ 65. 6 billion, including $20. 6 billion of value added products. Of this, the health beverage industry is valued at $230 million; bread and biscuits at $1. 7 billion; chocolates at $73 million and ice creams at $188 million. The size of the semi-processed/ready-to-eat food segment is over $1. 1 billion. Large biscuits confectionery units, Soya processing units and starch/glucose/sorbitol producing units have also come up, catering to domestic and international markets. The three largest consumed categories of packaged foods are packed tea, biscuits and soft drinks. The Indian beverage industry faces over supply in segments like coffee and tea. However, more than half of this is available in unpacked or loose form. Indian hot beverage market is a tea dominant market. Consumers in different parts of the country have heterogeneous tastes. Dust tea is popular in southern India, while loose tea in preferred in western India. The urban-rural split of the tea market was 51:49 in 2000. Coffee is consumed largely in the southern states. The size of the total packaged coffee market is 19,600 tones or $87 million. The total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year or $1 billion. The market is highly seasonal in nature with consumption varying from 25 million crates per month during peak season to 15 million during off-season. The market is predominantly urban with 25 per cent contribution from rural areas. Coca cola and Pepsi dominate the Indian soft drinks market. Mineral water market in India is a 65 million crates ($50 million) industry. On an average, the monthly consumption is estimated at 4. 9 million crates, which increases to 5. 2 million during peak season. RECENT ISSUES 1. Xtazy, another energy drink for the Indian market The Indian market for energy drinks was estimated recently to have a size of Rs 500 crore, about 90 million Euros. The market which is so far dominated by Red Bull, is attracting various new players which want to get a share in a growing business. One of the aspirants is Xtazy, an energy drink from the US. â€Å"Xtazy is the forth largest energy drink inthe US†, says Rohan Malhotra, Managing Director of R. M. Indian Liquor Pvt. Ltd. , the exclusive importer for Xtazy. Malhotra has launched Xtazy already in Eastern India, and was looking now for a distributor in the Delhi area, when FII spoke to him during IFE fair in Delhi recently. In order to take on Red Bull and get a share of 20% from their business, Malhotra wants to offer better conditions to distributors. â€Å"We provide a margin of 6-8% to a distributor, who thus can earn about Rs 6 a can†, Malhotra says. â€Å" This is more than what Red Bull offers which is only about 2 – 3 Rs per can. † Xtazy is available in cans of 350 ml, thus more than the usual 250 ml of other energy drinks, and will be priced with a MRP of Rs 85. Four variants are offered, Cranberry Blast, Sugar Free Passion Fruit-Pineapple, Orange Blast and Lime Blast. Malhotra has planned several marketing measures to promote Xtazy, like PoS actions, coupons and direct marketing in a first round, and night parties in a second round. In marketing communication, he is highlighting not only the variants, but also health effects as the USPs of Xtazy, which are derived from ancient herbs used in the drink like gingko and guarana. The extract of gingko biloba leaf has been shown to dilate blood vessels and has the ability to increase peripheral blood circulation, especially to the brain, the company writes in a leaflet. Guarana from Brasil would serve to promote weight loss by increasing the metabolic rate and reducing the appetite. Besides the US, Malhotra says, Xtazy would be marketed also in Israel, Ukraine and in Turkey and would soon be launched in China. 2. Australia-based Aromas launches first coffee store in India. Australia-based Aromas, one of the leading coffee chain shops, launched its first cafe outlet in India at Hiranandani, Powai, and Mumbai. The company also tied up with Ideal Hospitality Private Ltd (IHPL), which would own the brand in the country and south-east Asia. Jayant Mahiskar, chairman and MD, IHPL, said, Aromas is being launched keeping in mind the true coffee connoisseurs. We aim at targeting the youth and corporate at our outlets and Powai with a mix of residential and office complexes was a natural choice. The coffee has been created from selection of the original beans and blended to suit all tastes. Aromas ensures freshness and fullness of flavor. According to the agreement with Aromas, IHPL will pay about 1. 5% of the gross revenue earned. Further, the company has decided to invest about Rs. 50-75 crore in the next three years to expand its footprint with 99 outlets in India. 3. China rejects Coke bid to take-over major juice maker China has rejected Coca-Colas $2. 5 billion bid to buy a major Chinese juice maker. The purchase of Huiyuan Juice Group Ltd would have been the biggest foreign acquisition of a Chinese company to date. The proposed purchase was rejected on anti-monopoly grounds, the Chinese commerce ministry announced on its website. Coca-Colas bid in September prompted an outcry by nationalists who urged the government to bar foreigners from acquiring one of Chinas most successful homegrown brands. Rival juice producers warned that the acquisition would give Coca-Cola too dominant a position in Chinas beverage market. A Coca-Cola spokesman in Hong Kong learned of the rejection of the sale had no immediate comment. Huiyuans founders and major shareholders already had endorsed the sale. If Coke were to take over Huiyuan, it will dominate the soft drinks market in China, which not only hurts consumers, but also other sector participants. Huiyuan controls more than a tenth of the Chinese fruit and vegetable juice market that grew 15% last year to $2 billion. Coca-Cola has a 9. 7% share and dominates in diluted juices. According to analysts Chinas ruling on Coke could cut both ways in that Chinese firms that have been making increasingly high profile acquisitions abroad may run into trouble of their own. 4. Pepsis Slice kicks off the new season with Aamsutra PepsiCos popular mango juice drink brand- Slice kicks off the 2009 season with its new Aamsutra concept. According to Homi Battiwalla, business head, juice juice drinks, PepsiCo India, Slice had seen powerful consumer momentum post the re-launch of 2008. The new winning formulation has been appreciated by consumers. Aamsutra has driven strong disruption in the juice and juice drink category. All of this has made Slice the fastest growing mango drink brand in the country. South India is the lead market for mango drinks in the country. Andhra Pradesh is the biggest mango market and also the fastest growing market for Slice and mango drinks in the country. Tamil Nadu is amongst the top three states and Slice is the market-leader in Tamil Nadu, he added Pepsi has now opted for a new brand ambassador, Katrina Kaif. The creative thought behind the new communication was to further enhance the Slice experience into dimensions of pleasure, sensuality and indulgence. Last years commercial was about enumerating the principles of Aamsutra or the art of experiencing pure mango pleasure with the new Slice. This year, the commercial portrays the next level to bring alive the mango indulgence, stated Hari Krishnan, Vice President, JWT. The company has now opted for a 360 multimedia campaigns involving digital, print, radio, impact outdoors and sampling in core markets. 5. Parle Agro launches lemon flavoured drink LMN Parle Agro, one of the leading food beverage companies in India, has launched a new fruit-based lemon drink LMN in the non-carbonated segment. The new brand is a natural lemon juice drink and the only brand in India with a taste closest to home made, fresh lime water (Nimbu pani). According to the company, LMN will offer consumers a healthy, refreshing drink with the goodness of vitamin C. Every summer, the Indian beverage market has seen cola majors battle it out. This summer, the launch of LMN will see the cola wars taking a back seat and the battle spilling over to the non-cola segment, to be more precise in the nimbu paani category. PepsiCo India last week launched a nimbu pani drink, Nimbooz, under the 7Up brand On the occasion of LMNs launch, Nadia Chauhan, joint managing director and CMO, Parle Agro, said, Nimbu pani has traditionally been Indias most commonly consumed cold beverage. In fact the idea of a branded lemon drink is so simple that you would wonder why nobody thought of it earlier. The challenge for us was packaging a natural product while retaining its fresh, original taste throughout its shelf life. LMN will be available in 110 ml Tetra, 200 ml Tetra and 500 ml PET packs priced at Rs 5, Rs 10 and Rs 23 respectively. The company aims to touch a turnover of Rs 3000-3500 crore by 2011. The company will target both (youth and adult) segments of consumers to turn them into branded consumers of nimbu pani. Besides this LMN will also target an emerging segment of consumers who are looking for a healthy and refreshing beverage in the country. For the last 20 years, Parle Agro has been the market leader in fruit based beverages, we have constantly worked keeping in mind Indian preferences while formulating products that cater to the Indian palate. It is without any doubt that only an Indian company can understand what real nimbu pani tastes like and what the Indian consumer wants in a packaged offering, Chauhan added. Further, the company claims that packaged nimbu pani will have tremendous growth potential, higher than other packaged drinks mainly because of a major shift in consumer behavior. Today, the beverage consumer is looking for hygiene, convenience, refreshing taste, affordability and year-round availability. The name LMN is derived from the SMS version of the word lemon. Parle Agro also owns other fruit drink brands like Frooti, Appy Fizz and packaged drinking water, Bailey. 6. PepsiCo launches Nimbooz, packaged lemon juice with no fizz and artificial flavours. PepsiCo India has launched its packaged nimbu paani, Nimbooz, under its 7Up brand. The home-made nimbu paani or lime juice has been specially created to suit Indian tastes. The lemon juice, no fizz and artificial flavours, is available in trendy, convenient packs. The drink offers great value to consumers in three packaging formats of 200 ml returnable glass bottles (RGB), 350 ml PET and 200 ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10, respectively. According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India, Nimbooz, is specially developed to suit Indian tastes and preferences. Nimbooz is an affordable offering for consumers on the go because of its ready-to-drink format that is both convenient and hygienic. The proposition of the Indian refresher perfectly captures the mass appeal of this product and will certainly drive consumer connect, stated Ms Alpana Titus, Executive VP-Flavours, PepsiCo India. PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan will revolve around building awareness through multi-city launches and road shows, comprehensive 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors. Aggressive trial generation and sampling initiatives will also be taken forward across major cities of the country. A special Nimbooz Highway Gadi has been created that will visit the four major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education. 7. Coke launches fruit-flavoured Fanta Apple nationally After successfully introducing it in southern markets last year, Coca-Cola India has launched its fruit-flavoured soft drink Fanta Apple nationally. The product is available in 200 ml and 300 ml returnable glass bottles and also in 500 ml PET pack priced at Rs 8, Rs 10 and Rs 22 respectively. During the Fanta Apple launch in October 2008, Venkatesh Kini, marketing vice-president, Coca-Cola India, said that the company had planned to reach about 3. 5 lakh customers with sample apple flavoured drink to extend its market leadership in the fruit flavoured segment in Andhra Pradesh and Tamil Nadu. As per consumer research, we have found that after orange, apple is the most preferred fruit in the country and Fanta Apple has been developed specially for the Indian palate, Kini said on Monday. According to experts, the nationwide launch of Fanta Apple is a part of the companys $250 million business plan for the country. Fanta Apple is the second flavour after Fanta Orange under Fanta brand of the company. We have had an excellent response down south with a reused value to the drink and with the national launch of Fanta Apple, we are stepping stones to extend Coca Cola Indias market leadership in the fruit-flavoured sparkling drink segment, Kini added. The company has also announced Bollywood actress Genelia DSouza as the new brand ambassador of the Fanta brand. According to reports, the current expected Indian soft drink market is about Rs 6,000 crore, in which the company shares about 50% market with its various brands like Coke, 7 Up, Fanta, Sprite and Thums Up. STUDY OF GROWTH OF SOFT DRINK MARKET SOFT DRINKS Carbonated drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca-cola dominating the market. The entire part of the drin. †¢Cola products account for nearly 61-62% of the total soft drinks market. †¢Two global majors’ Pepsi and coke dominate the soft drink market. †¢NCAER survey says 91% of soft drink in the country is in the lower, lower middle and upper middle class people. †¢The market is worth around Rs. 5000 crores with growth rate of around 10-15%. †¢The annual per capita consumption in India is only about 6 bottles vis- a- Vis 340 bottles in the U. S. †¢The production as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source. †¢Growth market this year is expected to be 10-15% in value terms and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. MAJOR PLAYERS IN SOFT DRINKS SEGMENT COCA COLA: thanda matlab coca cola!!! Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has now become the flagship brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its departure. Coca cola has made its return to the country in 1993. and made significant investment to ensure that the beverage is available to more and more people in remote as well as inaccessible parts of the world. Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong association with cricket, the thriving cinema industry, music etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in 1996. In 2002, coca cola launched the campaign,†Thanda Matlab coca cola†. in 2003,coke was available for just rs,5 crores in the country. FANTA : GHOONTH BHAR SHARARAT KAR LEY!!! Fanta entered the Indian market in year 1996 under the coca cola brand . over the years, Fanta has occupied a strong market place and is identified as â€Å"the fun catalyst†. Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. LIMCA: LIME AND LEMONI!!! Drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has been the original thirst choice, of millions of consumers for over three decades. The brand has been displaying healthy volume growing year on year and limca continues to be leading flavoring soft drinks in the country. Dive into the zingy refreshment of limca and walk away a new person. SPIRITE: SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS!!! World wide sprite ranked as no. 4 soft drink and is sold in more than 190 countries In India, sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft drinks, leading clear lime category. Today sprite is perceived as a youth icon. With strong appeal to youth sprite has stood for a straight forward and honest attitude. Its clear crisp hingtaste encourages today’s youth to trust their instincts, influence them to be true who they are and to obey their thirst. THUMS UP: TASTE THE THUNDER!!! Strong cola taste, exciting personality. Thums up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, known for strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the man from the boys. MAAZA: YAARI DOSTI TAAZA MAAZA!!! Maaza was launched in 1976. In 1993, maaza was acquired by coca cola India. Maaza currently dominates the fruit drink category. Over the years, maaza has become synonymous with mango. â€Å"Taaza Mango, Maaza mango, Botal mei aam, maaza hai naam†. consumers regard maaza as wholesome, natural, fun loving drink real experience of fruit. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in tagline, â€Å"yaari dosti, and taaza maaza†. PEPSI: YEH DIL MAANGE MORE!!! Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890’s in North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years. †¢Diet Pepsi †¢Crystal Pepsi †¢Pepsi twist †¢Pepsi max †¢Pepsi samba †¢Pepsi blue †¢Pepsi gold †¢Pepsi holiday spice †¢Pepsi jazz †¢Pepsi x(available in Finland brazil) †¢Pepsi next(available in Japan south Korea) STUDY OF GROWTH OF FRUIT DRINK MARKET FRUIT JUICES Branded fruit juice market in India holds an immense potential. Usually confused and considered synonymous with non-aerated drinks, fruit pulps, juices and squash are high sugar beverages, which are centrifuged and filtered to give a semi- clear appearance. In the past, this sector enjoyed an excise exemption, keeping cost at minimal. However the withdrawal of exemption has inflated costs and can affect growth, with dramatic change possible on reintroduction of excise exemption. MARKET †¢The organized fruit beverage market is estimated at Rs. 500 crores market. (Nectars, drinks and juices combined). †¢The market has grown at a 20% to 25% rate. †¢Of this, more expensive juices segment has grown at rate of 40%this year. It accounted for only 15% of the fruit beverage 3 years back. †¢In –home consumption of juices has gone up from 30%, three years back to 80%today. †¢Mango based drinks account for two thirds of fruit drinks industry. MAJOR PLAYERS IN THE FRUIT DRINK SEGMENT DABUR REAL Dabur’s flagship brand real fruit juice is a market leader in packaged fruit juice category. Real was launched in 1996 and the brand has carved a niche for itself by claiming to be the only fruit juice in packaged form . i. e. 100%preservative free. Real, with market share of 57% comes in nine flavors: †¢Orange †¢Mango †¢Pineapple †¢Mix fruit †¢Grape †¢Guava †¢Litchi †¢Tomato †¢Cranberry Real Active is 100%fruit juice with no added sugar and is available in following variants: †¢Orange †¢Apple †¢Orange- carrot GODREJ The food division of godrej industry produces and market fruit drinks, fruit nectar and sofit soymilk. Godrej’s brand JUMPIN comes in the following flavor: †¢Mango †¢Pineapple †¢Apple †¢Litchi †¢Orange Godrej’s x’s is a range of fruit nectar with more fruits. It’s available in following flavors: †¢Orange †¢Apple †¢Grape PEPSI’S TROPICANA. Tropicana brand fruit juice enjoys a market share of 25% and has registered a double digit growth and has outpaced the growth of fruit juice market in India. It is available in following flavors: †¢Orange †¢Apple †¢Grape †¢Cranberry LEH BERRY It is a product from Ladakh Foods. Its first fruit juice in Delhi and its selling it in the more affluent parts of town. It enjoys a market share of 4% and is available in a variety of flavors: †¢Pineapple †¢Apple †¢Mixed fruit †¢Orange †¢Blackcurrant †¢Mango †¢Guava PARLE’S FROOTI and APPY Frooti was launched back in 1985 and enjoys market dominance with 85% of market share. Parle’s Agro’s APPY, in 1996 had a market share of 5% in the fruit drink segment; in 2003 its new variant-APPY FIZZ was launched. RESEARCH METHODOLOGY METHODOLOGY Every project work is based on certain methodology, which is a way to systematically solve the problem or attain its objectives. It is a very important guideline and lead to completion of any project work through observation, data collection and data analysis. According to Clifford Woody, â€Å"Research Methodology comprises of defining redefining problems, collecting, organizing evaluating data, making deductions researching to conclusions. † Accordingly, the methodology used in the project is as follows: Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the respondents Analysis of feedback Conclusion, findings and suggestions. PURPOSE OF THE STUDY The main aim of this research study is to analyze the preference of people (of different age groups) on consumption patterns of Soft Drinks and Fruit Juices. OBJECTIVE OF THE STUDY †¢To study the preferences of the people for soft drinks and fruit juices. †¢To find out the factor(s) that influences the consumer’s consumption of soft drinks and fruit juices. †¢To test the know-how of the consumers regarding the various existing brands of soft drinks and fruit juices. †¢To explore the next best beverage after soft drinks and fruit juices. †¢To find out how the beverage is positioned in the mind of the consumers. SCOPE OF THE STUDY †¢This study is confined to the North West Delhi region covering areas of Paschim Vihar, Pitam Pura, Rohini area, Punjabi Bagh. †¢Seasonal drinks are not considered in the study. †¢We are considering only canned juices. †¢We are not considering water alcoholic drinks. RESEARCH DESIGN A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem. On the basis of fundamental objectives of the research we can classify research design into two general types: EXPLORATORY RESEARCH CONCLUSIVE RESEARCH Exploratory research is one type of research design, which has its primary objective the provision of insights into, and comprehension of, the problem situation confronting the researcher. Conclusive research is designed to assist the decision maker in determining evaluating and selecting the best course of action to take in a given situation. Conclusive research can be further divided into two types:- †¢Descriptive †¢Experimental The research design used in this project is a DESCRIPTIVE DESIGN. Descriptive study as the name implies is designed to describe something-for example the characteristics of users of a given product, the degree to which the product use the varies with income, age, etc. SAMPLING TECHNIQUE USED: This research has used convenience sampling technique. 1) Convenience sampling technique: Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. As the name implies, the sample is selected because they are convenient. SELECTION OF SAMPLE SIZE: For the study, a sample size of 100 has been taken into consideration. SOURCES OF DATA COLLECTION: Research will be based on two sources: 1. Primary data 2. Secondary data 1) PRIMARY DATA: Questionnaire: Primary data was collected by preparing questionnaire and the people were randomly being requested to fill them. 2) SECONDARY DATA: Secondary data will consist of different literatures like books which are published, articles, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way. STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are: †¢Questionnaire †¢Pie Charts †¢Bar Diagrams DATA ANALYSIS FINDINGS Q1. What do you prefer to drink? (Tick any 1) Particulars No. of RespondentsPercentage Soft Drinks5757% Fruit Juices4343% Total100100% Q2. Frequency of consumption of your preferred drink in a week? SOFT DRINKS Particulars No. of RespondentsPercentage. Daily2849% 2-6 times2340% Above 7611% Total57100% FRUIT JUICES Particulars No. of RespondentsPercentage Daily1023% 2-6 times3070% Above 737% Total43100% Q3. On what occasions, do you often consume the Soft Drinks? Particulars No. of RespondentsPercentage Feeling Thirsty1818% Parties / Celebrations4545% Without any reason (just like that)2525% Others1212% Total100100% Q4. On what occasions, do you often consume the Fruit Juices? Particulars No. of RespondentsPercentage Feeling Thirsty1717% Parties / Celebrations3232% Without any reason (just like that)2424% Others2727% Total100100% Q5. What induces you to buy Soft Drinks? Particulars No. of RespondentsPercentage Price with quantity3030% Health Drink 44% Status symbol 88% Taste3232% Variety2626% Total100100% Q6. What induces you to buy Fruit Juices? Particulars No. of RespondentsPercentage Price with quantity1313% Health Drink 4040% Status symbol 1515% Taste2222% Variety1010% Total100100% Q7. If not a Soft Drink or a Fruit juice, which other beverage (other than water) tops your mind? Particulars No. of RespondentsPercentage Coffee3030% Tea2525% Shakes(Milk/Ice cream/Fruit)88% Lassi1212% Sharbat2525% Total100100% Q8. How do you rate canned juices as compared to fresh juices? Particulars No. of RespondentsPercentage Equivalent to fresh juices 2424% Have artificial added flavor 3636% Healthy with preservatives 4040% Total100100% Q9. How do you view Soft Drinks? Particulars No. of RespondentsPercentage As a health drink44% As a status symbol88% As an aid to put off thirst5555% Any other3333% Total100100% Q10. How do you view Fruit Juices? Particulars No. of RespondentsPercentage As a health drink4040% As a status symbol1515% As an aid to put off thirst3232% Any other1313% Total100100% Q11. Do advertisements affect your purchases? Particulars No. of RespondentsPercentag.

Spirit and Matter, God and Chaos, or infinitude Finite Essays -- Phil

The Kingdom of Union and Joy can only be attained through the elevation and expansion of spirit which is influenced by its intricate relationship with matter. They reflect, inverse and alter one another depending on the nature of their alliance; and challenge the pervading intuition that one entertains concerning hierarchy, the superior and the inferior, rising and falling. Throughout the poem, the prophetic persona enlightens the reader on the manner to ascend to the spiritual realm via tales on base spirits, on praising and praised bodies -- thus, purveying a dynamic dramatisation of the fall. Mammon and the Son are two spiritual figures that typify the convoluted relation between matter and spirit. In their description, the persona invites the reader to compare the attitudes of these characters towards the material world and the fashion in which they apply their spirits to it. Mammon is the  «least erected Spirit that fell / From Heav’n » (1.679-80). Possessed by a boundless desire for  «The riches of Heav’ns pavement, trod’n Gold » (1.682) -- towards which his thoughts are bent -- he already manifests a vertical movement in his heavenly status as he sinks low within the highest realm of the universe. The narrator’s speech transcribes the discontinuity of Mammon’s spiritual rank through the juxtaposition of inversely connotative words such as the sequence least - erected - fell - Heav’n. Being the classical symbol of greed, he aspires to elevation by means of material abundance. Even when fallen, he persuades himself and his fellow companions of a possible good life in hell provided they exploit its treasures. From thence, directed by Mammon, the crew proceeds to violently abuse the earth who’s centre they  «Ransack » and  «with ... ... his  «Humiliation shall exalt » (3.313). The Son’s Grandeur shall ensue from his submission as the bounds established on matter shall, in due course, allow for the Kingdom of Union and Joy. While Mammon perceives obedience as a divine deception, the Son rationalises it by coupling subservient actions with gratifying results through grammatical conjunctions. Though, he first  «Lie[s] vanquisht »,  «yield[s] » to Death and  «suffer[s], he ultimately will  «rise Victorious »,  «subdue / [His] Vanquisher » and  «disarm » him. The Son portrays this outcome as inevitable by overusing conjunctions, such as though - yet - but - then; as well as by the repetitive use of  «shall », thus expressing the strength of his assertion (3. 234-65). Therefore, temperance leads to the profusion of spirituality as it mirrors creation and recognises the intimate connection between matter and spirit.

Advantages and Disadvatages of Modern Technology

Today’s society is heavily influenced and affected by technology. My paper will explain and highlight many advantages and disadvantages of technology on society. It will discuss some ways it can hinder reputations and how private matters can become public property because of technology. My paper will also reveal how technology can bring people closer together, although many people may beg to differ. Today’s society is driven and greatly influenced by technology. This can be a beneficial fact, and it can also be detrimental and yield major problems. Whether one is using a digital camera in order to snap a photo of a precious moment, or whether one is sneaking and videotaping an embarrassing video that will last forever, these are components of technology that effect society because it effects people. It is in the eye of the beholder of whether technology has more or less advantages than disadvantages on society. My paper will discuss some advantages and disadvantages of technology on society. There are many advantages of technology. Technology allows people to email, text, talk on the telephone, mow the lawn, vacuum carpets, blend food, straighten hair, add numbers, and the beneficial list goes on. Without technology, people would not be able to keep in touch with loved ones as easily; they would have to physically walk and talk face-to-face because cars would not even exist to deliver letters. We wouldn’t be able to cook many of the foods that we enjoy and that are nutritional. Mothers-to-be wouldn’t be able to see digital images of her baby nor hear its little heart beat without the power of technology. Many jobs, such as graphic†¦

Exercise 31

1. What are the two groups whose results are reflected by the t ratios in Tables 2 and 3? The two groups are pre-test and 3-month measures and pre-test and 6-month measures. 2. Which t ratio in Table 2 represents the greatest relative or standardized difference between the pretest and 3 months outcomes? Is this t ratio statistically significant? Provide a rationale for your answer. The t ratio for Total risk score represents the greatest relative or standardized difference between the pre-test and 3 months outcomes because the value of t test statistics is bigger than any other group.This ratio is statistically significant because the p-value corresponding to this group is less than 0. 05. 3. Which t ratio listed in Table 3 represents the smallest relative difference between the pretest and 3 months? Is this t ratio statistically significant? What does this result mean? The t ratio for Stress management the smallest relative difference between the pre-test and 3 months because the va lues of t test statistics is smaller than any other group. This ratio is not statistically significant because here the p-value is bigger than 0. 5. This result depicts that there is no significant difference in the stress management at pre-test and after 3 months. Stress management is same at pre-test and at 3 months. 4. What are the assumptions for conducting a t-test for dependent groups in a study? Which of these assumptions do you think were met by this study? The assumptions for conducting a t-test for dependent groups in a study are the data for both group should be normally distributed and the groups are correlated with each other.The groups are correlated because the same measurement is taken over from the same subject at pre-test, 3 months and at 6 months. There are 25 subjects in this study and out of 25, 21 have completed the study, it means that the data is enough to conduct the paired sample t test. Also the data should be continuous and this assumption was met because the data is obtained on a interval or ratio scale. 5. Compare the 3 months and 6 months t ratios for the variable Exercise from Table 3. What is your conclusion about the long-term effect of the health-promotion intervention on Exercise in this study?We can see that the magnitude of the score value is larger at 3 months and levels off at 6 months, thus we conclude that over time the long-term health-promotion intervention on Exercise in this study has less of an effect than in the short-term. 6. What is the smallest, significant t ratio listed in Table 2? Provide a rationale for your answer. The smallest significant t ratio is 2. 03 for variable Cholesterol at 3 months. This ratio is significant at 5% level and this is smallest among all other significant t ratios. 7. Why are the larger t ratios more likely to be statistically significant?The larger t ratios are more likely to be statistically significant because it takes a larger difference between the treatment and comparator wit h smaller variation. The larger the t ratios the more confident we are about our results. In terms of mathematics, the 99% of the observation for t distribution falls between -3 and +3. So if the t ratio lies outside these values we are more likely to get significant results. 8. Did the health-promotion program have a statistically significant effect on Systolic blood pressure (BP) in this study? Provide a rationale for your answer.No, the health-promotion program do not have a statistically significant effect on Systolic blood pressure (BP) in this study because at both end points such as 3 months and 6 months, the p-values are bigger than 0. 05, so we can conclude that the health-promotion program do not have a statistically significant effect on Systolic blood pressure (BP). 9. Examine the means and standard deviations for Systolic BP at pretest, 3 months (completion of the treatment), and 6 months. What do these results indicate? Are these results clinically important? Provide a rationale for your answer.The mean and standard deviation for Systolic BP for pre-test is 121. 7 and 14. 6, for 3 months the means and standard deviations is 117. 2 and 12. 3 and for 6 months the mean and standard deviation is 115. 6 and 13. 4. These results are clinically important because we can see that the mean Systolic BP is decreased after 3 months and after 6 months. The treatment is effective in lowering the Systolic BP as the time passes. In a long run, these results can be significant. 10. Is this study design strong or weak? Provide a rationale for your answer.The design for this study is strong because the there is only one group and we want to see whether there is any significant difference or reduction in some measurement after receiving the treatment or therapy. This design serves the purpose of the study. The only drawback in this design is that there is no blinding of treatment. Table 2 *p < 0. 05. aPaired t-test results between the pretest and 3-month measures. bP aired t-test results between the pretest and 6-month measures. Table 3 *p < 0. 05. aPaired t-test results between the pretest and 3-month measures. bPaired t-test results between the pretest and 6-month measures.

Prevention Of Baby Dumping Essay Example

Prevention Of Baby Dumping Essay Example Prevention Of Baby Dumping Essay Prevention Of Baby Dumping Essay PREVENTION OF BABY DUMPING Child is a priceless gift from Allah SWT but some children are viewed as problems to be thrown away rather than gifts to be treasured. There are some steps that can prevent this problem from early stage and also how to solve the problem of baby dumping. * Sexuality Education To prevent baby dumping, it is therefore is necessary to educate individuals about sexuality. We support age-appropriate comprehensive sexuality education, and recommends that schools and communities provide comprehensive sexuality education to all teenagers and families. An issue that must be focusing is about the prohibition of close proximity between men and women as Prophet Muhammad SAW said ‘Whoever believes in Allah and the last day must never be in proximity with a woman without there being a mahram with her, for otherwise shaitan (iblis) will be the third person (with them). † * Families and communities role Parents especially must be made aware of the essential of their roles in promoting good moral and religious values and standard of conduct. Parents should also supervise their children’s activities inside or outside home, know who they are mixing with and advise them to find a good company. Teenagers who experiencing unwanted pregnancies must receive support and advices to avoid shame and also mental depression. * Mass Media Mass media also is one of the ways to prevent baby from being abandoned. It is the best way to communicate and educate teenagers. It all about how to protect themselves and give useful knowledge to avoid from them from involve in anything that can lead them to this problem. Besides that, the suitable sex therapists or psychologist could be presenters on sex education programme. The media also should prevent the easy access to immoral material in the internet that can poison the teenager’s mind that can lead them to this problem. * The Government role The government also must involve overcoming this problem from step by step and taking this matter seriously. Baby hatch is indeed good way to help single mother who cannot afford to take care the baby and nowadays ‘Sekolah Harapan’ or School of has already been opened for person who involved in unwanted pregnancy. ‘Sekolah Harapan’ is a school that offer continued education that can lead to a brighter future for the pregnant teens as well as their unborn babies. In this school, they provide the academic, religious and moral classes run by Malacca Islamic Department. They also offer proper post-natal and pre-natal medical care for them. Even though there are some people protests about this school as such a school may encourage pregnancies out-of-wedlock but where the babies are concern, this seems to be one option that can stop the baby dumping and save the lives of those innocent babies as one of the objective of shariah (maqasid shariah) is to protect the life and lineage. Furthermore, this school provide such education to the young mother in hope that they can change and be responsible human beings. Why don’t we give them chance to change as they also deserve a second chance. Having sex after marriage is safer and it can reduce the abortion and baby dumping rate. It also helps us to be more responsible and not to have sex just to satisfy our lust† EFFECTS OF BABY DUMPING Effect on individual * Health: Risk of death due to bleeding caused by improper way on delivering the baby and taking medicine to abort the baby without consult with the doctor. This may lead to mental and emotion depression. * Educa tion: Those who involve in this problem may be expelled from the school. They cannot continue to study and this may affect their future. Mental pressure: After finding out that their children is pregnant out-of-wedlock, the parents feel disgrace and started to ask them to leave the family rather than giving them a moral support. Effect on infants * The baby may face difficulties in growing up without a proper care. They feel unwanted and unloved and these can lead to depression. They also have problem to form strong relationship with others because of confidence lacking. Effect on society * Community hate people who dump his or her baby in the trash and leave them to death. This brings negative views in society.

The pros and cons of applying affirmative actions Essay

The pros and cons of applying affirmative actions - Essay Example This research will begin with the statement that affirmative action is often regarded as a policy concern towards discriminatory factors such as race, ethnicity, gender, religion, and sexual orientation. The present research has identified that the initial affirmative action was enacted in the United States under Executive Order 10925 by President John F. Kennedy on 6th March 1961. Furthermore, in 1965, President Lyndon B. Johnson executed the enactment of Executive Order 11246 focusing on the equal distribution of employment opportunities among various social classes and genders. The author has rightly presented that it was during the Second World War that discrimination amid the socio-economic context had emerged as a serious concern which led to the rising significance of equal rights, humanitarian approaches and various other social norms which aimed at facilitating proper distribution of resources in the community. Through this enactment, the application of Affirmative Action wa s aimed at mitigating unethical discriminatory practices in the fields of education, business and employment among others and thereby imbibing ethical concerns as well as justness within the society. This paper illustrates that since its initial application in 1961, the purpose of enacting the affirmative action had been to serve every religion and cast with equal opportunity in order to facilitate proper education and employment throughout the socio-economic context.... Accounting both the Pros and Cons of Applying Affirmative Actions From a generalized perspective, the affirmative action can be observed to guide a society towards equal distribution of wealth and development opportunities. Therefore, it is quite obvious that such policy concerns will motivate growth and thereby prove to be quite advantageous for the society. In this context, the benefits can be recognized as affirmative action tends to compensate minority interests, serve as a booster to social diversity and exposure platform to varied fields. By compensating minority interests in terms of education and employability, affirmative action facilities equal opportunities to various social classes, especially to those groups who are observed to avail limited exposure to national and global prospects owing to their restricted power and involvement in the society. Correspondingly, by serving as a booster to social diversity, affirmative action benefits as the community interests in terms o f equal distribution of salary and wages irrespective of the gender, race, ethnicity or any other discriminatory factor, precise and universal employment as well as educational norms which further facilitates the exposure of the society not only in the national but also in the international context. To be summarized, the most significant benefit of affirmative action can be identified as its role towards augmenting sustainable social growth (Holzer, and David, â€Å"Affirmative Action: What Do We Know†). Conversely, affirmative action can also be identified to impose crucial disadvantages towards societal development in the long-run. For instance, from a global perspective, affirmative action has often been accused to give rise to reverse

Women must demonstrate male characteristics in order to succeed as Essay

Women must demonstrate male characteristics in order to succeed as leaders and must cast aside feminine qualities - Essay Example Women must demonstrate male characteristics in order to succeed as leaders and must cast aside feminine qualities Not all researchers or organisational practitioners support the ideology of domination and assertive behaviour as being vital to gaining followership, with some offering that effective leadership consists of such behaviours as compassion, nurturing and helpfulness. At the sociological level, again based on long-standing cultural distinctions between typical male and female behaviours, such leadership traits are largely associated with the feminine personality. In order to fully understand whether women can maintain their innate, feminine attitudes and personality traits, it is necessary to examine the conceptions of what constitutes successful leadership. This essay examines the distinctions made by many in society and within the organisation of what comprises typical male versus female behaviours and how these traits translate into positive leadership capability. Based on the research findings, this work will illustrate that in order to gain followership as a leader, women must aban don their feminine qualities and utilise male-oriented strategies even if such philosophies conflict with inherent personality factors. One can first make the argument that there are distinct biologically-driven differences between the male and female that determine social conceptions of gender. Campbell (1989) offers research describing the differences between male and female brain structure in which the female maintains distinct hemispherical structures known to be related with superior verbal and linguistic skills. Male brain biology, in opposite accord, is structured in a fashion known to support aggression and assertiveness (Gorman 1995). Science supports that women are more likely to be passive, inherently, than their male counterparts based strictly on the genetic differences between the sexes. Science would seem to support the notion that women must make radical adjustments to their innate personality traits if they wish to adopt male-oriented characteristics in the role of organisational leadership. However, there is much more to the debate when attempting to explain the difference between sex and gender. Ac cording to Oakley (1972) gender is a socially-constructed concept deeply engrained in time-honoured cultural values and principles. Gender is â€Å"constructed through situational and institutional processes† and such beliefs can be regularly subject to change and variable among international cultures (Oakley 1972, p.41). In most Western cultures, as one relevant example, distinctions between men and women are made under social identity theory, a psychological model which iterates that one builds their own self-concept based on membership within a relevant social group (Hogg 2001; Turner and Oakes 1986). If the dominant group prototype suggests that the female gender should maintain such characteristics as submission, empathy or nurturing behaviours, compliance with the social ideology of male versus female attitude and personality becomes a sociological consideration and is